Take a peek between the cotton-ball clouds, and you’ll find nicchi on Eager Island. Yes, that’s the island shaped like a puzzle piece. nicchi is asleep at the south end, on Clammy Beach. The sound of pink noise washes over him.  

Woosh!

The crash of a big wave. nicchi rubs his eyes, still dreaming of blue hot dogs with yellow and purple sauce. He licks his lips. nicchi is hungry. Maybe he can find food on the beach?

There! Is that a banana? No, it’s a yellow plastic horseshoe. nicchi picks it up and deciphers the letters stamped onto it: K–I–N–K–Y. Not exactly edible, but he stuffs it in his pocket anyway.

Under a divi-divi tree there is a tall heap of oyster shells. They have all been cracked open and emptied. No oysters or pearls left. Strange. nicchi has never seen scratch marks on shells before. Peeking out of the pile of oysters is a piece of rope. It’s thick and so beautiful. It has all the colors of the rainbow and then some. nicchi gives it a good pull. <memphisa>B<memphisa><memphisb>Z<memphisb><memphisc>Z<memphisc><memphisd>T<memphisd><memphise>!<memphise>

What!?

It’s as if a switch has been flipped. As if nicchi has flipped sides – he’s a mirror image of himself. He pulls the rope again – <memphise>B<memphise><memphisd>Z<memphisd><memphisc>Z<memphisc><memphisb>T<memphisb><memphisa>!<memphisa> – and now the colors are reversed. It’s like nighttime but bright. Red but green. nicchi pulls the rope again: <memphisd>B<memphisd><memphisa>Z<memphisa><memphise>Z<memphise><memphisc>T<memphisc><memphisb>!<memphisb> This time things seeeeem to go back to normal. Gasping for air, he puts the rope down.

nicchi follows the coast as it curves around. The sun hits a bright and shiny thing. He picks it up: a CD-R. “Coming For You” is scratched into the rainbow plastic. Can’t eat a CD, and nicchi doesn’t know how to play it either, but decides to take it with him anyway.  

The next thing nicchi sees is a series of footprints. Or are they... paw prints? Bear paw prints! nicchi has never seen a bear. They’re scary and mean, aren’t they? Or maybe soft and sweet? Only one way to find out. The prints take him away from the beach, and into the dewy woods.

Following the paw prints through the pine trees and daffodils, nicchi reaches a clearing. A fizzling, sizzling rocket towers over him, its nose stuck in the ground. The fins point in four directions, with a different name spray-painted on each of them. nicchi looks where the paw prints are headed: Slumber Valley. That sounds cosy! nicchi starts walking, wondering what miracles lie ahead.

Collection 1:

Good Morning Miracle

Collection 2:

Dragon Toes

Collection 3:

nicchi by nicchi

Everything in the nicchi world has a set of <memphis>ability icons<memphis>. These icons tell the story of nicchi, his friends, places, and products. Are you wondering what each ability means exactly? Find out below.

Care

do not wash
do not wash
handwash
handwash
dry clean
dry clean
dry clean low heat
dry clean low heat
wash at 30°C
wash at 30°C
wash at 60°C
wash at 60°C
wash at 95°C
wash at 95°C
do not tumble dry
do not tumble dry
dry flat
dry flat
dry in shade
dry in shade
drip dry
drip dry
do not dry
do not dry
tumble dry low
tumble dry low
tumble dry medium
tumble dry medium
tumble dry high
tumble dry high
water resistant
water resistant
not water resistant
not water resistant
do not bleach
do not bleach
temperature range
temperature range
shelf life after opening
shelf life after opening
do not throw away
do not throw away
iron
iron
treat with leather conditioner
treat with leather conditioner

Materials

leather
leather
cotton
cotton
silk
silk
wool
wool
nylon
nylon
fur
fur
wax
wax
rubber
rubber
metal
metal
iron
iron
silver
silver
gold
gold
wood
wood
dyneema®
dyneema®
epoxy
epoxy
plant-based
plant-based
bone
bone
oil
oil
synthetic
synthetic
meat-based
meat-based
hair
hair

Creatures

cow
cow
pig
pig
lamb
lamb
horse
horse
gnocchi
gnocchi
bison
bison
chicken
chicken
dog
dog
dinosaur
dinosaur
fish
fish
human
human
ostrich
ostrich
zebra
zebra
deer
deer
dragon
dragon
toad
toad
snake
snake

Product features

not original
not original
slightly original
slightly original
mostly original
mostly original
fully original
fully original
Peanut Line
Peanut Line
not functional
not functional
read instructions
read instructions
free repairs
free repairs
handsewn
handsewn
machine sewn
machine sewn
durable
durable
soft
soft
hard
hard
new moon
new moon
waxing crescent
waxing crescent
first quarter
first quarter
full moon
full moon
third quarter
third quarter
waning crescent
waning crescent
flash
flash
no flash
no flash
two layers
two layers
three layers
three layers
four layers
four layers
GOTS-certified
GOTS-certified
upload
upload
download
download
knitted
knitted
sun
sun
no sun
no sun
gift
gift
recyclable
recyclable
worldwide
worldwide
music
music
prophylactic
prophylactic
cloud
cloud
made in Amsterdam
made in Amsterdam
clock
clock
organic
organic
lukewarm
lukewarm
warm
warm
hot
hot
flower
flower
chargeable
chargeable
smelly
smelly
worship
worship

Warnings

danger
danger
toxic
toxic
radioactive
radioactive
smoking
smoking
no smoking
no smoking
age 3+
age 3+
do not eat
do not eat
age 18+
age 18+
age 65+
age 65+
violence
violence
stain
stain
keep quiet
keep quiet
keep dry
keep dry
choking hazard
choking hazard
sexual content
sexual content
sniff first
sniff first
do not throw in toilet
do not throw in toilet
flammable
flammable
keep out of sun
keep out of sun
breakable
breakable
bad language
bad language
fear
fear
face up
face up
no pictures
no pictures
virus
virus

Stories

nicchi
nicchi
no nicchi
no nicchi
luck
luck
puzzle
puzzle
good luck
good luck
bad luck
bad luck
getting better
getting better
getting worse
getting worse
search
search
black hole
black hole
time
time
reverse
reverse
play
play
play/pause
play/pause
fast forward
fast forward
back to the future
back to the future
tumbleweed
tumbleweed
spades
spades
hearts
hearts
diamonds
diamonds
clubs
clubs
mountain
mountain
lighthouse
lighthouse
happy
happy
sad
sad
pig juice
pig juice
afterlife
afterlife
connection
connection
key
key
ghost
ghost
bomb
bomb
peace
peace
spice
spice
forest
forest
blood
blood
friend
friend
star
star
mail
mail
protection
protection
sweet
sweet
mobile
mobile
chewy
chewy
spirit
spirit
lock
lock
eggplant
eggplant
crime
crime
snow
snow
frosty
frosty
identification
identification
turd
turd
healing
healing
evidence
evidence
snow globe
snow globe
tent
tent
game
game
crystal ball
crystal ball
night
night
notification
notification
exit
exit
no fish
no fish
broken
broken

Gender

female
female
male
male
non-binary
non-binary
genderless
genderless
intersex
intersex
transgender
transgender
femme
femme
butch
butch

Founder, creative direction, design, manufacturing

Nicholas Riis

Art direction, co-creative direction, website

Sam de Groot

Character design, illustration

Nicolai Schmelling

Words

Nicholas Riis, Sam de Groot, Paul Haworth

Graphic assistance

Boldizsár Tóth, Claes Storm, Ivie Onaiwu, Jonathan Blaschke, Laura Opsomer, Roméo Abargel

Typeface

Set (Berton Hasebe)

Product photography

Hodgin Hust

Image post-production

Guido Deg

Custom leather for “Good Morning Miracle” and “Dragon Toes”

Ecco Leather (with thanks to Marie Burlot)

Interns

Bonnie Ogilvie, Killian Mercadie

Special thanks

Nora Turato, Taco & Tuna and Mom for love and support

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